1. Teach small and medium companies to profitably grow.
Nicheworx, LLC works within your company as your growth coach. Nicheworx, LLC develops business growth strategies with you and your team AND oversees the entire process though
implementation. Nicheworx, LLC helps companies with business development, industrial marketing and tactical sales, because “Marketing aims and sales pulls the trigger.”
2. Mentor company owners in the development of their company vision of growth.
Nicheworx, LLC asks questions in order to understand your company and make accurate assessments and recommendations to take your company to the next growth level. Nicheworx, LLC
uses common sense, intuition and market research/analysis to formulate a unique solution for each company.
3. Determine and communicate your company’s highest value.
Nicheworx, LLC works with you and your team to determine your company’s distinct and meaningful differentiation from your customers’ perspective. Meaningful definable
differences single out your company from competitors and allow you to sell a unique product at a higher price IF your customers see real value in the differentiation. Remember,
customers define the value, not you.
4. Identify your most profitable customers.
The most important marketing function is wisely and systematically choosing customers. Defining customers is critical and all else is secondary. Nicheworx, LLC helps companies
understand the voice of their client and market. Nicheworx, LLC provides strategies to identify new markets and define marketing segmentation in terms of identifying,
quantifying and qualifying targeted customer segments and customers. Not every customer is a good customer.
5. Identify and determine companies’ best product/service mix.
Another important function is choosing the optimal product/service mix in order to maximize resources utilization and create profitability. In order to manage by profitability,
you must define profitability by products and/services. It is imperative to identify profitability in order to implement a profitable growth strategy.
6. Measure product/service value in the market.
Customers are willing to pay, as long as the value they receive exceeds the costs. Nicheworx, LLC helps companies discover what matters most to their customers, which means
competing on value NOT price.
7. Create pricing strategies.
Pricing your products and services is an important decision. Nicheworx, LLC helps companies determine which pricing strategy best fits their product/service. Our pricing
strategies are based on the product/service value to niche customer segments, price elasticity, distribution channels and the ability to invest in and grow your business.
8. Develop sales programs and teach professional selling.
Nicheworx, LLC trains you and /or your team on professional selling techniques created specifically for your product/service. Nicheworx, LLC also performs professional sales
for your company if requested.